SOUVENIR FOR CITY
Post Cards
Welcome my dear people of Islamabad. Welcome to the red temple of peace and delightful food. China Town is what my tribe call me. I’m 20 years old which means I'm quite old and experienced in my part of the diners' world. I’ve seen the nature of this city to grow from seedlings to trees. I welcome all kind of humans with scented candles and mystic music. I belong in the F/8 , street 52. Pay me a visit sometime soon with some quality money and you will leave with memories of great food and worthy moments. I offer Szechuan Cuisine which is one of its kind here in Islamabad. Mongolian Fire Pot is my specialty which will leave you astonished. My manners are finest and my taste is distinctive.
Booklet
Booklets are an essential part of touring kit as they can act as basic information guide during your travelling trip. Tales of Islamabad, the campaign, invites the target audience to visit and explore different destinations residing in Islamabad. These visually attractive booklets will be providing map guide as well as historical information regarding that particular destination. The booklets will be pocket sized with the purpose of localizing the necessary information about various touristic places of the city. Booklet will be covering 7 locations of the city which are potential touristic spots to be visited.
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Car Hangings
As cars are means of travelling and our campaign is indeed reinforcing travelling by building touristic image for Islamabad. So, car hangings with our taglines are decent items of merchandize. Their size will be small around 3 by 4 inch in size in the shape of our logo to reinforce the idea of ‘Tales of Islamabad’.
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Mugs
Mugs are the most common item of merchandize kit. Although it is a small piece of pottery but people have certain affiliations with mugs and consider them a true tiny treasure for their travelling backpacks. The mugs are white in colour and can be custom colored with logo printed on it along with the tagline i.e. We all have stories to tell.
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Bookmarks
The attachment of a bookmark is with memory which goes with our campaign as well. As we want to build a touristic insight of Islamabad among the audience therefore, bookmarks having landmarks or specialties of Islamabad will help in building stronger intended perception of the city. The book marks are designed keeping vintage themes in mind and using the skyline of Islamabad with our tagline.
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Keychain & Pen
Tales of Islamabad now bring "Keychains and Pens" in their merchandise so you can jot down the mesmerizing beauty of Islamabad.
Fridge Magnet
Fridge magnets are a prominent item as souvenirs for city and country branding. It is easy to attract and portable in nature. Landmarks and associated phrases can be creatively used for making fridge magnets. It is an ornament of remembrance and can also be used to put photos or important lists on fridge. The fridge magnets designed for ‘Tales of Islamabad’ are of vintage theme with design philosophy of dotted journey tracks.
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Diary
A diary is an item which never loses its importance for people belonging to any profession. Also for travelers, diary can be a useful item in the light backpack. Although gadgets are handier but paper never goes out of style. Travel diaries are always a trendy icon. The diary is brownish in colour having the similar vintage feels which is maintained throughout the campaign with a simple tagline written over the cover.
